If you ever wondered what it takes to have high personal training client retention, then this post is for you.
According to a major survey we conducted earlier this year, we’ve found startling evidence about PT client retention.
This is what we found:
- 73% of trainers have an average client retention of 4-7 months.
- 20% retain their clients for up to 12 months.
- And only 7% retain their clients for more than 12 months.
These results were based on 1-on-1 sessions only.
As a trainer, you know retaining clients is a lot easier than getting new ones. That’s why in this video, I’m giving you PT Power Club’s E.A.R. Personal Training Retention model so you not only be in the top 7% and keep clients for more than 12 months, but keep clients for 2-5 years – while getting paid premium prices.
And do you want to know something else? Those PT’s who had a 12 month or more retention were charging $50-$60 per session.
That’s $10-$15 more than PT’s who had retention struggles.
Remember, you’re not selling ‘personal training’, you’re selling an experience.
Introducing PT Power Club’s E.A.R. Personal Training Retention Model.
How To Setup A Personal Training Referral Program. One of the fundamentals of your fitness marketing efforts is knowing how to get referrals. It costs you nothing and best of all… you don’t have to sell or overcome any objections.