“I will not let anyone walk through my mind with their dirty feet.”
– Mahatma Gandhi
When it comes to your Personal Training business, weight loss knowledge is essential – especially if it doesn’t require extra client work. Sometimes preparation and a little know-how can make your business a lot easier and your clients get much faster results without the all to common ‘Personal Trainer’s push…’
A new study published in Psychological Science compared two groups of women.
The first group spent 15 minutes writing down their most important, highest values and how it relates to them.
The other group had to choose a value which wasn’t important – a value that was way down on their list, and spend 15 minutes writing on how important that value is to others.
The women were asked to come back and weigh themselves between 1 and 4 months.
The first group who had written about an important value lost an average of 1.6 kg, while women in the other group gained an average of 1.3 kg.
The research goes on to say that briefly thinking about our values can produce similar results.
Whether we write our values down or think about them, we feel better. Because we feel better, we don’t need food to give us those ‘good’ feelings – A typical trait that people with low self-confidence posess. As a result, snacking is reduced. Over a few months, this can have a positive effect.
Now let’s look at this a little deeper:
Food sometimes can be used as a ‘good feeling’ stimulator. When we eat, a hormone called Dopamine is released into our bloodstream. Its purpose is to make food enjoyable.
However, Dopamine can get addictive. Because it makes us feel good, people who are depressed or don’t feel good about themselves look for short-term quick fixes to their problems.
Snacking on food and overeating is usually their choice of preference.
What’s more, as more Dopamine gets released, the more the body wants it. It works like a drug. So, if only a small amount of food was used to release dopamine in the past… as time goes on, a larger amount of food is required to get the same ‘good feeling’ effect.
As a result, more and more food is eaten and obesity is usually the result.
So, how can you apply this information directly to your clients…?
Make them feel good through encouragement, occasional follow-ups and have a never-ending belief they can achieve anything!
As soon as they know they have at least one person who believes in them, they will most likely stick to their goals. They will feel good about themselves and will think twice about eating unnecessary amounts of food to make themselves feel better.
Exercise and setting goals can replace the feeling of boredom. Creating anticipation in your clients has a huge effect on their results and general well-being. Exercise releases endorphins…the ‘feel good’ hormone. And often, when people feel good, and know what triggers those ‘good’ feelings… they will most likely do that activity instead.
If you ever feel that your clients are struggling in staying away from unnecessary amounts of food and needless snacking… teach them to do something different instead. Explain the science behind it and encourage them to change.
Always make them feel important and never forget that they can achieve anything…it’s your job to show them how!
Dedicated In Accelerating Your PT Success Every Step Of The Way…
P.S. If you want to learn one simple technique on easily achieving your goals this year and be in the top 0.3%, check out my other post on goal setting at
P.P.S. If this article sparked any greater insights into your Personal Training business – please feel free to comment below 🙂