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Personal Training Business & How To Avoid The Sad Life Of Wasted Talent…

“The saddest thing in life is wasted talent, and the choices that you make will shape your life forever”
-Chaz Palminteri, “A Bronx Tale”

Understanding your Personal Training business is knowing your talents.  Most Personal Trainers are afraid to express themselves and as a result live poor Personal Training careers.

The key for your Personal Training Business is developing your areas of talent and expanding on them.  Be known for your specialty and isolate the market so you’re known as the ‘go to guy’.  The market appreciates that much more.

Don’t try being everything to everyone.  Don’t waste your talent potential…

Alvin tells a story of when he was growing up, stumbling across an area in his life where he was stuck.  Being depressed and frustrated not knowing what to do, he went on nightly walks.  The night sky and calm wind always provided calmness and relaxation that cleared his mind helping him discover the path he felt was right for him.

He didn’t know what to do.  He had so many talents and loved them all equally.  People were coming to him for advice for all sorts of challengers.  He was so good at what he did, he pretty much lived off referrals.

He had money.  He had fame.  All people liked him but something was missing…

One night on his nightly walk, things started to get confusing for him.  When he thought he had the answer to his problems, another challenge came up that often contradicted his thoughts.

One day, his mind was running so fast, he felt weak and dazed.  He found the nearest bench and sat down.

He slowly leaned back and began thinking what to do with his life.  He closed his eyes and let the calm wind gently brush his skin.

“Are you ok?” hearing a deep voice with a tap on his right shoulder.

Alvin opened his eyes and saw an old man hunched over with a walking stick barely holding himself up.

“Sure.” Alvin replied.  “I’m just letting my mind run free until it figures out the exact path I want to take.  I’m O.K.”

“Do you mind if I sit down next to you?” asked the old man.

Alvin looked around and nobody else was in sight.  The night was calm, the weather was warm and he was in such a relaxed state, he didn’t mind the company.

“I’m 96 years old.  I’ve been around since the beginning of time, experienced every trauma that’s humanly possible as well as reaching the pinnacle of success.  I’m still a philanthropist and spend my life giving away my riches.” Said the old man.

Alvin opened his eyes, leaned towards the old man with great eagerness and said… “have you ever been confused.  I mean, having so many great interests in life and not knowing which one to choose to expand, grow and make the one that fully expresses your true self?”

The old man began to smile slowly.  He turned toward Alvin and said…

“The trouble you have is you are afraid to fully express yourself.”

“What do you mean?” asked Alvin.

“I mean, you haven’t figured out a way to grab all your interests and combine them into something that serves all people that are interested in what you do.”  He continued…

“You are trying to choose just one.  What about the rest…?  All your interests are a part of you.  You cannot leave them out of your life.  You’ll miss them.  You’ll regret your choices.  It will create nothing but confusion in your life”

“Oh my GOD.  That’s how I feel now…Confused.  Said Alvin in an upbeat voice.

The old man turned to Alvin, took a deep breath and said… “The saddest thing in life is wasted talent”

He continued…

“Figure out a way to use most of your treasured talents.  Develop them if need be.  Sure it might take you a long time, but time will pass anyway.  Time is universal.  It’s up to us to make the most of what we’ve got.  The choices you make will shape your life forever”

Alvin was struck by the old man’s wisdom.  “That’s exactly what I was looking for!  You helped me piece everything together. I now have a path to create.  And I know exactly what to put inside of it.  I feel so relieved!  Thank you so much!” 

The old man slowly leaned forward, using his walking stick – pushed himself up and began to walk away.

“Hold up” shouted Alvin… “I never got your name.  How could I ever repay you?”

As the old man was walking away into the darkness, he turned around and said…

“I spent half my life making my 100’s of millions.  And I re-payed society by spending the other half giving it away.  When you make your riches, I want you to give advice to those in need like I have done for you.  And continue helping people.  Because at the end of the day, happiness comes from those who you’ve helped and appreciate your help.  Changing lives through fully expressing yourself is the greatest pleasure life can give you… They call me Clyde.” 

Alvin was speechless.  The old man turned around and continued walking into the darkness… and disappeared.

Alvin stood there for 5 minutes.  He didn’t move. He was stunned.  Still.

He later recapped his thoughts and began to walk home.

Now 76 years old, Alvin retells his story.  Every dollar he made, he thanked Clyde in spirit.

As a Personal Trainer, you must realise that you can choose any specialty you wish.  Remember, your specialty is what you choose to fully express yourself in.  And through your specialty, you can attract those clients who are solely interested in what you have to offer.   Even if you don’t have a specialty, I can help you filter out your resources and find the right one for you.  You then have the privilege to further develop it into something more.

Answer these 2 questions:

What are you willing to learn and dedicate your life towards but are afraid to do?

What is it that you want to be known for?  Think about the things you perhaps feel you aren’t good enough to do or don’t feel you deserve its success.

Make the best choice.  Because at the end of the day, your choices shape your life forever.

I would love to hear your answers.  They don’t have to be long, a few lines for each question will do.  I will answer all your questions in my next post.

Dedicated In Accelerating Your PT Success Every Step Of The Way…

John Toumpakke

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John Toumpakke for years has been helping Personal Trainers build marketing systems and business positioning strategies - turning regular PT's into gurus of their industry. His brand PT Power Club is known as the provider for advanced Niche marketing solutions for Personal Trainers and has developed new and unique systems helping trainers find and develop their own fitness niche. He coaches and trains a tightly, successful bound community of trainers teaching them how to stand out and dominate their competition through his powerful positioning strategies. PT Power Club’s goal is to teach and coach Personal Trainers across Australia on how to truly find their unique status within their community and eliminate all competition.


  1. Very inspirational article John! 🙂

    What I see often is Personal Trainers NOT giving. They don’t contribute and are scared in giving themselves away. In my opinion, it’s a form of advertising – and it costs nothing!

    Sometimes we need to take a few steps back and realise what we really want to give and be known for. And that’s our specialty.

    We are full of special talents. But sadly we don’t know how to harness them into the marketplace. Just being able to do that will make our busienss life easier.

    Great Post John 🙂

    • Spot on Isabelle!

      Striving to be known for something and fully expressing yourself is key to being the professional expert. Far too many times people only put in 5% and expect 100% results. It just doesn’t work like that. I never has and never will.

      And for people to experience you, sometimes you gotta give yourself away. Not too much, but enough for people to understand what you do.

      Those who keep holding back usually don’t have anything to give. But those who give heaps, you ask yourself…”what ELSE does he know?”

      Great Comment Isabelle 🙂

  2. John…

    Probably the BEST website for personal training business strategies. And I like how you just dont talk about the boring technical stuff like what others do. Your information is so multi-dimensional and it gives us a greater understanding of how to run our lives.

    And that’s what this post has done. Wasted talent is among us all. Take action now and just do it. Throw yourself in there and dont be afraid of failing. I love iT 🙂

    • Thank you for your compliment about being multi-dimensional Evelyn. I appreciate it.

      You’re right, wasted talent IS amongst us all and watching others running their personal training business – I see it ALL the time.

      It seems like those who have got great skill and technical talent are usually the ones who are the MOST afraid. They over analyse things and hesitate the most in succeeding – and usually don’t.

      And those who don’t know much are the more HUNGRY ones and usually do WHATEVER it takes…and it’s those I love working with. They get so much more done and start seeing things in a broader light and succeed heaps faster than the ‘smart’ ones who just sit back analysing why it wouldn’t happen.

      And luckily for you Evelyn, you are part of that special group.
      Thanks for your comment 🙂


    • What A HEART FELT STORY JOHN. It just makes so much sense to focus on the thing you love doing and revolve your talents around that. Wasted talent is the worst thing!

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