Home Fitness Sales & Business Videos Is Your ‘Personal’ PT Brand Turning Clients Away?

[Video] Is Your ‘Personal’ PT Brand Turning Clients Away?

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With the rise of social media, distracting content at our fingertips and caring what our virtual friends are up to, people’s attention spans are shortening.

Figures published on the Statistic Brain Research Institute shows the average attention span being 12 seconds in 2000 and only 8 seconds in 2013. That’s 1 second less than a goldfish!

In other words, that’s a huge 40% decrease. And the figures are getting worse each year.

The ability to focus on one task is crucial for the achievement of ones goals.

When there’s too much external stimulation, there’s no room for internal stimulation. The type of internal feelings that make you unique, that others find interesting. That others crave in today’s disconnected world.

In the video below, I go over some ‘experiential’ questions you need to ask yourself so you don’t fall the victim of attention shortening, especially when dealing with your clients.


Remember, clients notice when they’re being treated with respect and care – and in most cases your caring and good nature is the reason why they signed up with you in the first place. Be consistent with your actions, and keep your personal brand unique to you, something no one else can take away.



  1. A PT business topic not many talk about. You’re an inspiration John. Definitely something to look in to.

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