Home Fitness Sales & Business Videos Words That Thrill & Words That Kill Your Fitness Sales

[Video] Words That Thrill & Words That Kill Your Fitness Sales

words that kill your fitness sales

When it comes to fitness sales presentations, most personal trainers fail to convert.  And if they do… their final sales price is rock-bottom.

Most personal trainers sabotage their chances of getting the sale.  And it’s not so much in their strategy… but more-so in their ability to express their message in a powerful way.

Clients buy on credibility and trust.  And if you’re lacking in these areas… your fitness sales suffer.

In the video below, I go over some of the words and phrases most personal trainers say – which wrecks havoc for their fitness sales conversions.  Also, I provide solutions on what to say instead:


It’s not only your words. Your tone of voice and body language matters also.  It all starts from the inside – and your words become the expression of what you mean.

The secret is entering the confident, authoritative state of mind first. Then, chose the words which supports the message you want your clients to absorb.  I know you will get higher conversions from doing this.

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  1. OMG! I was such a culprit using the words that ‘kill’ so not doing that next time. Great video John 🙂

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