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John Toumpakke

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John Toumpakke for years has been helping Personal Trainers build marketing systems and business positioning strategies - turning regular PT's into gurus of their industry. His brand PT Power Club is known as the provider for advanced Niche marketing solutions for Personal Trainers and has developed new and unique systems helping trainers find and develop their own fitness niche. He coaches and trains a tightly, successful bound community of trainers teaching them how to stand out and dominate their competition through his powerful positioning strategies. PT Power Club’s goal is to teach and coach Personal Trainers across Australia on how to truly find their unique status within their community and eliminate all competition.

How To Market Your Fitness Business The Right Way.

Personal trainers often ask what it takes to be successful running a modern day personal training business. When I lay it out for them,...

The Individuation Process and The Personal Trainers True Self.

“The difference between the "natural" individuation process, which runs its course unconsciously, and the one which is consciously realized, is tremendous. In the first...

How Your Personality Affects Your Ability To Get Clients.

“The most important kind of freedom is to be what you really are. You trade in your reality for a role. You trade in...

The Foundations To A Perfect Fitness Business Plan

Having written over 27 complete business plans corresponding to the Commonwealth and ANZ banks meticulous standards - spanning on average 30 full pages, containing...

Why The Fitness Industry Is Designed To Make You Fail.

“Until you make the unconscious conscious, it will direct your life and you will call it fate.” ― C.G. Jung From the first day of your...

[Video] Are Your PT Clients About To Leave You? The Signs...

Did you ever have a feeling your client is about to leave you, but didn’t know why? Well, in this video I go over...

[Video] How To Price Your Personal Training and Group Training.

This week’s fitness marketing tip is answering the question: "How much do I charge for personal training?" This video will explain how to price...

[Video] Sell at Higher Prices Using The Price Slam Technique

This week’s Fitness Marketing tip is how to sign up higher prices using the Price Slam Technique. Low self-confidence runs rampant in our industry. PT's,...

[Video] Conformity: Are You Afraid of What Others Think of You?

Consciously when asking trainers if they are afraid of doing things differently, they always say “no, I don’t care what others think.” But what they...

[Video] If You Do What Successful People Do, You’ll FAIL!

Too often I see PT's struggling with their businesses and desperate for help, they seek information and try follow in the footsteps of successful...

[Video] Why Your PT Clients Don’t Buy: The 3 Levels of...

Hi, John here from PT Power Club, and this week’s fitness marketing tip are the 3 levels of risks of why PT clients don’t...

How To Toughen Up and Be Different as a Personal Trainer

“The best index to a person's character is how he treats people who can't do him any good, and how he treats people who...

(Video) Is Personal Trainer Registration Necessary? The Fitness Australia Fraud

Is Personal Trainer Registration Necessary? This is the video that has caused much controversy with the Personal Training community of Australia. With over 2.5k views...

[Video] The Fitness Australia Fraud

The Fitness Australia Fraud If you thought professional PT registration was necessary or contained any benefits for your fitness career, then think again. This hopefully has...

[Video] How To FIRE Your PT Clients

You might not know this, clients, prospects and people in general are judging you all the time. And if you’re in the spotlight, in a...

[Video] Is Your ‘Personal’ PT Brand Turning Clients Away?

With the rise of social media, distracting content at our fingertips and caring what our virtual friends are up to, people’s attention spans are...

(Video) How to Express Yourself as a Personal Trainer

This week's fitness marketing video is how to express yourself as a personal trainer so people know what you stand for. One of the many...

[Video] Breaking The PT Curse of ‘sameness’

From the first day of your fitness course - until the first day on the job, you're institutionalised. The useless education, class-room approved business methods...

[Video] How To Win Price Negotiation Wars. Try This

If you haven't already established yourself as a PT or are just starting out, you're going to attract clients who want to have fun...

(Video) How To Have Powerful Personal Training Client Retention Using PT...

If you ever wondered what it takes to have high personal training client retention, then this post is for you. According to a major survey...

[Video] How To Deal With Late Clients

You can ask any personal trainer and one problem that always pops up is they're sick of clients being late. And the reason why it's...

[Video] How Not To Be Just a ‘personal trainer.’ Introducing...

There's too much sameness in the fitness industry. PT's don't know how to position themselves in the marketplace.  The term 'personal trainer' has no impact...

[Video] How To Win Back Lost Leads

Converting lost leads. Not all your prospects will buy. And for those who don't, you have to ask yourself, 'why?' There are many reasons, such...

[Video] How to Convert Trial Prospects into Paying Clients

How I do convert my personal training clients? It's probably the most recurring question I get asked as a fitness marketing expert.  It's amazing how...

[Video] Fitness Sales Tips: How To Test Close And Get More...

Too often, trainers get nervous when asking for the sale.  Some come across as too needy. While others don't know how to sell, don't...

[Video] Words That Thrill & Words That Kill Your Fitness Sales

When it comes to fitness sales presentations, most personal trainers fail to convert.  And if they do... their final sales price is rock-bottom. Most personal...

[Video] The 3 Steps To Get PT Clients Talking About You

As a fitness marketing and personal training business coach, I often get asked questions on client retention, how to get pt clients and generate...

What The Fitness Marketing World Can Learn From Planet Fitness

Fitness marketing is more than just generating leads into your personal training business. In this highly competitive world, a personal trainer must know the ‘root’...

How To Set Up A Personal Training Referral Program.

My own business always bores me to death; I prefer other people's -Oscar Wilde This post is about setting up a personal training referral program in...

The 7 Things You Need For Your Personal Training Business

The foundations you build for your personal training business matters. Many PT’s enter the industry – fresh from their courses, with no idea how to...

Find Out Why 62.5% of PT’s Are Women

The Personal Training business world is changing. Gone are the days of it being thought as a male dominated world. Not anymore. Year-by-year, more...

How To Fake Before-and-After Photos In Under 1 hr and Get...

Mel V from Melvfitness shocked the personal training business and fitness world with her recent article in Business Insider Australia demonstrating how to publish unbelievable...

Studies Are In: Results Of Using A Personal Trainer & Improving...

Personal Training Business Retention & keeping clients longer. March is The month of decline. Fitness centres & Personal Trainers face 8 months of hunger and it’s killing their business…

How To Distance Your Clients Payments and Keep Your Sessions Real

The more we enter the world of virtual reality, the less ‘pain’ we experience. Customer service is at its all-time low. No one gives a crap about the other person no more. The disconnected world. A world where you observe. Criticise. Comment. And say what you want from a ‘distance’ so no one can hurt you...

Why Your Technical Skill Is Useless When Selling Personal Training

The Secrets of BigMac & mistakes of Coke when marketing your Personal Training Business. Attract The Right Clients For Your Personal Training Business...

The 3 Types of Spenders and How To Sell To Them

Starting off with no money. No leads. No nothing. Just passion. That’s it. Like all PT’s starting a Personal Training business – things are always tough in the beginning. The market place can be pretty rough – especially if you’re confronted with those who just want everything for free (You know the kind… free sessions, free advice – those who don’t respect you and have no intention of paying you anything in return).

How To Use Your Story To Sell More Personal Training

On a hot summers morning as I was preparing for my next client, I overheard this prospect talking with one of the sales consultants. I heard her blurt out a statement which stuck with me.. “I want to be trained by a trainer who’s been fat and has now lost the weight – and kept it off... otherwise I’m looking for another gym” Connection: The human element that makes us…well… ‘human.’

How To Keep Clients Through No Cost Surprises

2 days later my package arrived. And as I ripped open the wrapping… 5 Allens Fantales fell out. There I was a few years back looking for toner refills. SO many people offering the same thing. Fierce competition. Too much choice. Big chains. Small operators. Who do you choose…? I was always a fan of personalised service. And I know big chains don't provide that. They’re all about pleasing their accountants. So I found this one man operator who seemed to have a reputation.

My Sales Lessons From A Day At The Races.

My day at the races made me discover the secrets to overflowing Personal Trainer Sales... Being the non-smoker, non-drinker and non-gambler in the group made the day ever more exciting...

Why PT’s Don’t Know What They’re Doing When Training Clients.

Remembering a few months back I was at this fitness convention for some ‘industry updates.’ I don't know why I went. I think because of my optimistic nature I thought I might learn something new. Anyway… …There were like 250 trainers crammed in a room listening to some boring lecture about something to do with something fitness related. And I remembered when the Valium inducing lecturer mentioned “and at the end we’re going to be having a panel of experts to answer your questions”

What The Spring Racing Carnival Can Teach You About Marketing Your...

The excitement. The aura. Cool hats. Elegant suits. Ladylike sparkling champagne. The right to show off outfits you wouldn't dare wear in public… and oh, the horses too (apparently) …but it doesn't matter. The Melbourne Spring Racing carnival is for everyone. Big punters. Those wanting to skip work (oaks day). Collecting interesting stories of drunken behaviour. Showing off your elegance and style. Having 100,000 people to flirt with…

The Lessons Coke & Cigarettes Can Teach You About Marketing Your...

Tease a dog with food and make it drool. Anticipation is the act of imagining the experience you’re going to have… and dream doing it now. Sometimes it’s excitement and other times it’s anxiety. It doesn't matter.

How To Use Charity Events To Promote Your PT Business.

October is the month of pink. Pink products, ribbons and promotions all for creating breast cancer awareness. You might start seeing products with the pink ribbon labels, pink packaging and all stuff pink – where small proceeds from all transactions going towards breast cancer research. As a health and fitness professional, it’s important to also be a part of this special cause and create awareness for your clients and prospects.

How To Keep Your PT Clients Longer.

When you have a bad experience, you don't go back. That’s what the new customer service stats are saying. Customers rank their experience as the most important factor in doing business with you. In fact, 82% of consumers stop doing business with a company as a result of a negative experience. In a competitive market, customers hardly complain. They just take their business elsewhere. And in most cases you don't even know why.

How To Detect Lying Clients and Slam Back Objections

When waiting 15 minutes for my client, there’s no point resting further. It’s a no show. Especially if it’s a 1 hour session starting 5:30 in the morning. Now as part of my time management discipline, I don’t check my phone until I finish the first half of my day. So 12:30 rolls around and I have a message… In a croaky voice I hear… “Hi John, it’s Roberta. I can’t make it in today, I woke up feeling sick. I’ll call you later on”

How To Make Clients See You As A Strong Leader

Desperate for a good trainer, Nick’s fed up searching and wasting his money. He heard about this trainer named William. In his area, William was the best, if not the greatest trainer in his city. After some research he found out William worked at a local fitness centre 5 minutes where he lived. Desperate to meet him, Nick became a member. He knew William was busy and wasn’t taking on new clients. Watching him tightly cut through hours of

Why Price Isn’t Why Clients Leave

Remembering a while back, I was asked as a ‘volunteer’ to attend this meeting. (Note: Whenever anyone uses the word ‘volunteer’ they’re getting you to come and spill your ideas for free) The fellow making sure the ‘meeting’ goes to plan divided us into 3 groups. Our purpose was coming up with 3 boot camp promotional ideas each. So in other words, the dude pretending to know his stuff - standing around playing with his fingers

What The Greatest Salesperson In The World Can Teach You About...

I remember once – back in the early days, starting off running my Personal Training Business, I was part of a team of new trainers – fresh, straight from their course. Out of all of us, I was one of 3 at that time who’ve had some experience. So there I was with the bunch mingling and talking. One of them (Mitch) comes in through the door and yells… “This ain’t working for me. Nobody wants to train out there!”

What NASA Can Teach Us About PT Motivation

I remember once when working as a Personal Trainer, I was finishing with a client and this member came up to me and said… “why don't you get a real job?” Obviously he didn't like what he saw. He felt threatened. He was probably thinking to himself… “why do I have to work 9am to 8pm every day when this dude comes in for a few hours, sits back, throws a few numbers at his clients and gets paid for it?”

How TO Break Out of The Functional Personal Training Cult

I jumped out and said… “I can think of at least 20 exercises for the legs right now” It’s like she knew what I was gonna say and immediately replied with… “yeah John…but are they functional…?” … Isn't it funny how every fitness centre you walk into, most trainers are either teaching squats, Deadlifts… or a variation of them - maybe throwing in a shoulder press here or there for ‘variety’

How To Manage Your Time and Detect When Clients Lie

New year’s resolutions. Fresh career options. Managing day to day pressures. Meeting deadlines. Dealing with customers. Answering calls. Making calls. Getting on top of things. Trying to make everything run smoothly… And that was the first half of the year… Is it wise to keep at it doing the same thing – without change? Just like working out. It’s amusing to a certain extent…but keeping at it and doing the same thing over and over again is dull

How To Stop Objections and Ask The Right Questions.

After a recent PT Power Club Coaching Session, one of my clients (Max) came up to me and asked… Whenever I ask for the sale, I keep getting these excuses… “I can’t afford it” “How about I’ll call you and let you know” “I need to think it over” “I need to talk it over with my (…)” “So, John… How do I overcome these objections… What do I say when they tell me that…?”

How To Toughen Up Your Time Management As a Personal Trainer

And after making that choice, I felt so damn good! Can you imagine what it’ll be like going on vacation to your favourite island… not having to read spam emails, stupid sms’s or taking phone calls from people who just love robbing your time because they have nothing else to do…? I mean, sometimes people are afraid in turning their phone off…even for a second! What’s gonna happen…? According to a poll, 83.29% of people admit in using their ipad/tablet in the toilet. And some even say:

How To Set Firm Policies With Your Clients

Customer service is down. It ain’t what it used to be. Communication skills are also in the slumps – everywhere you go…nearly everyone you meet is suffering from it. I recently helped out a manager of a company in converting more leads into long term clients and I gave him a small assignment… “Hey Joe, when you see your prospect tonight, why don't you call me and let us know of your discoveries and insights…” “John, I’ll just email you…it’s easier…

The 13 Customer Service Secrets So Clients Always Remember You

Customer service. It’s everywhere. Some businesses do it poorly…and some do it elegantly. In the past, you’ve probably experienced great customer service…whether it was from a large business or a local trader you have frequented. And perhaps you’ve told people you know about the wonderful experience you had. Or maybe someone had asked you where to buy a particular product… and immediately you mentioned the place giving great customer service.You can’t escape it. Great customer service is what drives businesses forward.

How To Handle Your Late Personal Training Clients

Dealing with late clients is always an issue many PT’s still have challenges with. Personal Trainers usually fall into 3 general ‘traps’ when it comes to dealing with late clients. They are: Ignoring it – hoping the problem will go away or worried they may offend their clients if they confront them about it Asking ‘why’ they’re late only to be frustrated with the response and ‘Believing’ their clients excuses each time and hoping they’ll eventually change

How To Make Clients See You as a Need Instead of...

One of the biggest questions I get is in regards to keeping clients is: “I signed up this new client. He was excited and all… but he doesn't rock-up to his sessions… cancels all the time, he never calls and then suddenly stopped coming. I’ve only had him for 4 weeks. What do I do…?”

Here’s an Easy Weight Loss Trick To Try With Your Clients

A new study published in Psychological Science compared two groups of women. The first group spent 15 minutes writing down their most important, highest values and how it relates to them. The other group had to choose a value which wasn't important – a value that was way down on their list, and spend 15 minutes writing on how important that value is to others.

11 Ways To Make Clients Like And Trust You

As I sat there quietly preparing for my next client, to my left I heard a highly energetic woman enter the gym. “Hi!, I’m here to see Candy the Personal Trainer. I’ve got a free session with her. I can’t wait to get started!” At this point, everyone turned around to see who this person was. Her energy was high and attractive and you can tell she wanted to get started right away. Within 2 minutes, Candy comes along and says… “Hi, I’m Candy, I’ll be taking you through your sessions this week. You must be Amelia”

Personal Training Business & How To Avoid The Sad Life Of...

Alvin tells a story of when he was growing up, stumbling across an area in his life where he was stuck. Being depressed and frustrated not knowing what to do, he went on nightly walks. The night sky and calm wind always provided calmness and relaxation that cleared his mind helping him discover the path he felt was right for him.

How To Hustle Your Way To PT Business Success

“Things may come to those who wait...but only the things left by those who hustle.” - Abraham Lincoln When it comes to Personal Trainer motivation - you...
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