Home Fitness Sales & Business Videos (Video) How To Have Powerful Personal Training Client Retention Using PT Power...

(Video) How To Have Powerful Personal Training Client Retention Using PT Power Club’s E.A.R. Model

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If you ever wondered what it takes to have high personal training client retention, then this post is for you.

According to a major survey we conducted earlier this year, we’ve found startling evidence about PT client retention.

This is what we found:

  • 73% of trainers have an average client retention of 4-7 months.
  • 20% retain their clients for up to 12 months.
  • And only 7% retain their clients for more than 12 months.

These results were based on 1-on-1 sessions only.

As a trainer, you know retaining clients is a lot easier than getting new ones. That’s why in this video, I’m giving you PT Power Club’s E.A.R. Personal Training Retention model so you not only be in the top 7% and keep clients for more than 12 months, but keep clients for 2-5 years – while getting paid premium prices.

And do you want to know something else? Those PT’s who had a 12 month or more retention were charging $50-$60 per session.

That’s $10-$15 more than PT’s who had retention struggles.

Remember, you’re not selling ‘personal training’, you’re selling an experience.

Introducing PT Power Club’s E.A.R. Personal Training Retention Model.

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As you saw in the video, it’s important to develop an experience. A journey they love paying you for.

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1 COMMENT

  1. This is a PT video worth taking notes of, EAR Retention model. Just the Engage bit I see trainers failing with. Excellent video as always!

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